The project

The idea

Our project came into being in particular thanks to individual reflection on access for the poorest populations to basic resources and services. This vast subject has forced us to reason methodically, through a sectorization of primary needs. You will find, dear investors and developers, a first overview of our project and its beginning via our mindmaps that you will find here.

Mindmap n°1 blanc1 Mindmap n°2 blanc1 Mindmap n°3 blanc1 Mindmap n°4 blanc1 Mindmap n°5 blanc1 Mindmap n°6 blanc


We started from the fact that nowadays, Finance does not rhyme with the words "Ethic" and "Green". Our goal was to implement an app to allow investors to access in a simple way and help communities with their money, but still in the idea of making money for themselves.

This is how FinEthic was born and our project is now to develop this application so that any individual who feels the need can in turn help and earn money at the same time. The current financialization system seems to show us that this is impossible.

Our application aims at destroying this received idea that investment in a precarious sector does not amount to a lack of pecuniary return.






A quick Benchmark

Greenly: is an application which enable to see your impact on the environment when you buy something. The application allows you to finance your climate contribution through ethical and green cashback. "Make your transition by buying from our eco-responsible partners to win. This jackpot increases thanks to discounts on your purchases. It allows you to finance carbon avoidance projects."

Generali and other insurance companies: Insurance Companies offer more and more ISR Funds. The idea of FinEthic is to offer 100% ISR Funds.

References

- Article 1 - Multinational networks to exploit natural resources
- Article 2 - Rising interest in sustainable finance : A so-called more ethical finance, respecting CSR criteria, has been booming in recent years with an increasing interest from the major French banks. For example, the BNP Paribas Group aims to become the world leader in sustainable finance. This is why we believe that an application project facilitating the democratisation of this "ethical and sustainable" finance among private individuals will be very popular with the public.


Tests & Technical Implementation

The targets

Our targets are grouped around two types of investment players:

- Individuals: they represent the major part of the world's investors and if for most of them, the sums invested do not exceed a few hundred euros or dollars, the targeted population is at the origin of a large amount of money invested all over the world. Our goal is therefore to redirect this money to green sources whose returns would be almost equal to what one finds on classic markets.

- Companies: whether large multinationals or small companies, companies around the world are also investing billions of euros or dollars in financial markets. They are a source of investment that is essential to ensure an ethical and sustainable future. However, it would be a question here of developing a website to be more accommodating for these actors.

Tests

As part of a first experimentation and construction of our application, we conducted tests with potential users so that they could give us feedback on the quality of the user experience that our first mock-ups offered.
The idea was to confront them with the use of the application as investors looking for this type of funds or projects in which to put their money. To sum up, many have had positive feedback on our application and its user experience with always some modifications obviously essential to advance in development and design.

The technical implementation of this application requires a lot of time and money to hire developers and designers to make the application as ergonomic as possible and to facilitate investments and therefore its impact. That's why we are counting on significant fundraising to achieve this.
Likewise, it will also take money and time to build strong links with the communities present and the companies in order to pave the way for a maximum of different investments, whether in terms of sectors or risks for users.


Technical Implementation

It is essential to offer the best interface and ergonomics to enable users to use this app as if they were going to a bank with an advisor and the possibility of making investments. It is also necessary to create links with the communities on site as well as with the companies/states and associations that are at the base of these ethical and sustainable projects in order to offer the best human and impact return to investors.

The most important point is security. The follow-up of the funds, the absence of pecuniary leakage and the path of the money from the investor's hand to the employment on the spot will determine the meaning and viability of our application. So it's not all about the digital and financial connection that we want to put in place in this project.

How to go further ?

We have presented you the project, the structure, and the stages of construction that made it what it is today. Our goal is to convince you to support us in this responsible and ethical approach which is the basis of our application.

This project is the first draft of a new mode of investment and financialization of the world that turns directly towards the weakest and the most needy, while allowing to withdraw an important pecuniary benefit.

It is in this spirit that we are looking for investors to develop and perfect our application.

This includes:

A qualitative improvement of the user experience through the development of our application with the acquisition of designers and developers that will allow us to move up-market.

The strengthening of our application through improved conditions of use as well as advanced security and traceability of the funds invested worldwide.

The development of new functionalities within the application in order to strengthen the community feeling of belonging to the ethical and responsible finance project, wherever you invest from.

Putting our application and future users in touch with professionals to guide them in their private investment decisions, as well as partnerships with large local companies so that they can redirect their investments towards a more responsible sphere that cares about the populations affected by any type of precariousness.